Assistant Professor - Digital Marketing

Ontario Tech University

Tracking Code: req1389

Faculty/Department: Faculty of Business and Information Technology

Appointment Type: Tenured and Tenure-Track, Full-time Continuing

Number of Positions: 1

Salary Grade: Administered in accordance with the Collective Agreement

Posting Date: November 11, 2024

Application Review Date: December 20, 2024

Ontario Tech University (University of Ontario Institute of Technology), located in Oshawa, Ontario, is proud to encourage an interactive, information-sharing culture for our individual staff, and teams which enhance organizational effectiveness. Ontario Tech’s innovative programs, and technology-enriched learning environment create an atmosphere of academic excellence. Ontario Tech promotes social engagement, fosters critical thinking, and integrates outcomes-based learning experiences inside and outside the classroom. We invite you to consider joining Ontario Tech's globally trained faculty as we further our reputation for providing a leading-edge learning environment and delivering innovative research.


The Faculty of Business and IT invites applications, from qualified individuals, for a tenure-track or tenured position in at the Assistant Professor level. This position is subject to budgetary approval, and would start on July, 2025.


Applicants should hold a PhD, or be near completion of their doctorate, with a specialization in Marketing or a closely related field. Preference will be given to candidates who can teach and develop courses in digital marketing and conduct research in this area.

The successful candidate must present evidence of the following:

a strong academic background;
strong track record or potential in innovative and scholarly research leading to top-ranked peer-assessed publications; and
strong potential for outstanding teaching contributions at both undergraduate and graduate levels.
In addition, the successful candidate will be expected to:

attract tri-council funding and train HQP;
engage in leading-edge research with colleagues and students; and
promote their research externally and build relationships with relevant industry and/or academic partners.
The successful candidate will have the opportunity to pursue research in a wide range of areas within digital marketing, contributing to the advancement of knowledge in both theoretical and applied domains. Potential research fields include, but are not limited to, consumer behavior in digital contexts, digital advertising and promotion, social media marketing, search engine marketing and optimization, marketing research methods applied in digital analytics and measurement, online retailing and omnichannel marketing, ethical and regulatory issues in digital marketing, emerging trends and innovations in digital marketing, and content marketing. The hiring committee will give special considerations to candidates who display competence or potential in research related to socially responsible marketing and intersection of marketing and sustainability in addition to the topics above.

The successful candidate will have the opportunity to teach or develop undergraduate and graduate courses in digital marketing. These courses may include, but are not limited to, digital marketing, social media marketing, digital marketing in the era of AI, content marketing, search engine optimization, online advertising, email marketing, website optimization and E-commerce, digital marketing strategy, digital analytics, security and privacy issues in digital marketing, and paid search and display advertising, together with marketing and sustainability.

Ontario Tech is committed to fostering technology with a conscience and sustainability. We recognize the profound impact that technological innovations can have on society, the environment, and human well-being. Candidates are encouraged to demonstrate how they can integrate this concern/issue into their academic pursuits. This may include incorporating discussions of ethical considerations, social responsibility and sustainability into course curricula; conducting research that addresses pressing societal challenges or promotes sustainable business practices; and engaging with interdisciplinary initiatives that seek to harness the power of technology for positive social change. Additionally, candidates should articulate their commitment to promoting diversity, equity, and inclusion in the digital marketing field and their willingness to collaborate with colleagues and stakeholders to advance these shared goals.

The successful candidate will be expected to follow a 40% Research, 40% Teaching and 20% Service workload each year.

The Faculty of Business and Information Technology (FBIT) at Ontario Tech University offers honours undergraduate degrees in Commerce (Co-Op) with majors and minors in Marketing, Organizational Behaviour and Human Resources, Entrepreneurship, Finance, Accounting, and Technology Management. Additionally, we offer a Bachelor of Information Technology with specializations in Networking and Security, Game Development and Interactive Media, and Technology Management. At the graduate level, we offer a Master of Business Analytics and AI, a Master of Financial Data Analytics, and a Master of IT Security degree with an Artificial Intelligence focus. MSc and PhD programs in Computer Science are offered jointly by the Faculties of Business and IT and Science. Information about the Faculty of Business and IT can be found at https://businessandit.ontariotechu.ca//index.php.

The marketing faculty members at FBIT have active research interests in consumer behaviour, marketing analytics, marketing strategy, and international marketing. Our group members have been highly successful in publishing in top-ranked management and marketing journals. We are a collaborative group looking forward to welcoming a new faculty member interested in working with people in all areas of Marketing. More information about our faculty members can be found at: https://businessandit.ontariotechu.ca/people/faculty/marketing/index.php.

This position falls within the bargaining unit represented by the UOIT Faculty Association and will be subject to the terms and conditions of the collective agreement between the University and the UOIT Faculty Association collective agreement may be found on the Human Resources section of our website. Starting salary will be commensurate with experience and annual salary increases are administered as per the terms outlined in the collective agreement.

Review of applications will begin on December 20, 2024 or until a suitable candidate is found. Applicants should submit in electronic format (as a single pdf file) a covering letter; a curriculum vitae including a list of publications; a statement of teaching interests/experience; evidence of high quality teaching; an outline of their present research program; a brief future research plan; and the names of three referees through the Ontario Tech website.

Ontario Tech University is actively committed to equity, diversity, inclusion, indigenization and decolonization (EDIID), and welcomes applications from all qualified candidates, while especially encouraging applications from First Nations, Metis, Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents, Indigenous Peoples in Canada, and those eligible to work in Canada, will be given priority.


Ontario Tech University respects people's different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle.

If you require accommodation, please contact Julie Day, Health and Disability Management Specialist. For more information about the universities policies for accommodating employees with disabilities please review the university’s Accessibility Policy

The university acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered under the Williams Treaties. We are situated on the Traditional Territory of the Mississaugas, a branch of the greater Anishinaabeg Nation which includes Algonquin, Ojibway, Odawa and Pottawatomi.

Job Location: Oshawa, Ontario, Canada

Expected Start Date: 7/1/2025

Link to apply: https://ontariotechu.csod.com/ux/ats/careersite/4/home/requisition/1389?c=ontariotechu